|
Library Home » Find Information » Subject Guides
Advertising and Marketing
Background Information (Encyclopedias, Dictionaries and Handbooks)
Encyclopedias
Encyclopedia of Major Marketing Campaigns
Location: JPL Reference Stacks HF 5837.E53 2000
Arranged alphabetically by company, this source provides an overview of the ad campaign, the historical context, target market, competition, marketing strategy, and outcome. In many cases examples of ads are given. Also lists other sources for information.
Advertising Age Encyclopedia of Advertising
Location: JPL Reference Stacks HF 5803 .A38
This three volume set includes reproductions of advertisements in both color and black and white. It also contains essays on agency histories,advertiser/brand/market histories, biographies, and the theoretical aspects of advertising.
Companion Encyclopedia of Marketing
Location: JPL Reference Stacks HF 5415 . C547353
Provides information on the nature and scope of marketing, its theoretical foundations, marketing management, marketing in practice, and some special topics.
Dictionaries
Dictionary of Marketing Term
Location: Reference Stacks HF 5803 .T56
Provides functional definitions for terms commonly used in marketing.
Dictionary of Marketing and Advertising
Location: JPL Reference Stacks and JPL Downtown Reference Stacks HF 5415.R577
Comprehensive definitions for terms and phrases used in marketing and advertising.
Handbooks
Handbook of Marketing Scales
Location: JPL Reference Stacks HF5415.3 .B323 1999
Provides reviews of a variety of scales that are useful in marketing and provides the actual measurement item. Also includes an introductory chapter about the development of scales.
Marketing Scales Handbook (v. 1-3)
Location: JPL Stacks HF5415.3 .B785 1992
This three volume set provides access to over 2,000 marketing scales. Includes information on the validity of each scale and how they are measured.
Editor & Publisher Market Guide
Location: JPL Reference Stacks PN 4700.E251
Includes information from both Canada and the United States. "Uses 91 variables to project the year's retail sales, income levels and demographic composition."
Handbook of Marketing
Location: JPL Stacks HF5415 .H18665 2002
Entries include items on marketing management, marketing strategies, and marketing activities. Some special topics, such as global marketing, are provided.
Handbook of Online Marketing Research
Location: JPL Stacks HF 5415.2 .G776
A comprehensive resource for understanding online marketing. Includes topics such as segmentation, testing and questionnaire development,and tracking.
Directories
Advertising Red Books (Also known as Standard Directory of Advertising Agencies)
Location: JPL Reference Stacks HF 5805 .S715
Provide data , the media , advertising agencies, and services and supply vendors. Includes agencies annual billings, the accounts they have, and its areas of specialization. Also provides an advertiser's annual advertising budget, its brand names, existing agencies, and key personnel.
Know This?: Marketing Virtual Library
Free website: http://www.knowthis.com/
Links to various areas of marketing including promotion, Internet marketing,legal issues, careers, and many more.
Back to top
Books
Books and Materials at the UTSA Library
UCAT, UTSA Library Online Catalog
Search UCAT to locate books, journal titles (not articles), government documents, maps and multimedia materials available at the UTSA Library. Read the Search Tips to learn how to conduct a better search.
UCAT Basic Searches
| Find Items By |
Search Examples |
| find items by expert keyword |
marketing and cigarettes |
| find items by LC Subject Heading |
advertising tobacco |
| find items by book or journal title |
journal of advertising |
Books and Materials Elsewhere
- Want to find books and journal holdings in other libraries?
Check the Catalogs list to search other library catalogs
- Need to use another library?
TexShare Cards
- Want the UTSA Library to obtain materials for you?
Interlibrary Loan (ILL)
Back to top
Databases & Article Searching
The UTSA Library may not always own the items listed in the resources below. Search UCAT to see if the library owns or subscribes to a particular item.
ABI/INFORM Complete (UTSA subscription)
Provides access to three electronic resources, which can be searched simultaneously: ABI/INFORM Dateline, ABI/INFORM Global, and ABI/INFORM Trade & Industry. ABI/INFORM Global indexes and abstracts well over 1,600 business periodicals, providing a substantial number of full text and page image content. ABI/INFORM Trade & Industry offers more than 700 specific trade and industry publications, while ABI/INFORM Dateline provides access to 150 local, city, state and regional business publications. Together these resources enable researchers to track business conditions, trends, management techniques, corporate strategies, and industry-specific topics worldwide. Updated monthly with some coverage from 1971 to the present. Full Text & Full Image
Business & Industry (UTSA subscription)
Focuses on facts, figures, key events, market information and intellectual property information about companies, industries, and products. Draws content from approximately 1,000 US and international trade journals, business dailies, regional, national and international newspapers, and newsletters. Content is from 1994 to the present with more than 75% of the entries available in full text. Updated daily. Full Text
Business and Company Resource Center (UTSA subscription)
Brings together a wide variety of company and industry business information, including company profiles and histories, current and historical stock prices, market share data, industry overviews, brand information, rankings, investment reports including Reuters Research on Demand and Zacks Investment Research Inc., chronologies, and periodical and news articles.. Information can be accessed by a variety of search keys including company name/ticker, industry code/description, geographic area, subject, personal name, and journal title. Updated regularly. Full Text
Business Source Complete (UTSA subscription)
Provides full-text coverage for over 9,400 general and scholarly business journals and other sources covering marketing, management, economics, finance, accounting, and international business. Also includes full-text business books; case studies; investment research, industry, market research, and country reports; and SWOT analyses. Some coverage begins in 1886. Full Text & Full Image
TableBase (UTSA subscription)
Specializes exclusively in tabular data on companies, industries, products and demographics. Includes market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users/outlets, trends and more. Data is culled from the more than 1000 trade and business publications, privately published statistical annuals, trade associations, government agencies, nonprofit research groups, and investment research group industry reports. Content is from 1996 to the present. Updated frequently. Full Text
HarpWeek (UTSA subscription)
Provides electronic access to the complete historical backfile of the journal Harper's Weekly, published between 1857 and 1912. Included are full images of articles from the weekly publication, as well as original advertising and illustrations, providing a comprehensive, week-to-week chronological record of world events and society in the last half of the 19th and the early years of the 20th centuries. Note: It is best to print using the HTML files for this resource, rather than the page images, due to their large size. Otherwise, you will need to download the images to a diskette, then open the page in an image-manipulation program (e.g., Microsoft Photoshop). Do not use the web browser's print button for images as the entire document will not print. Full Image
Back to top
Advertisements
see also: Background Information
Advertising Slogans of America
Location: JPL Reference Stacks HF6135 .S53 1984
Arranged alphabetically by product and slogan; this source provides one or more slogans that have been used in advertisements for products. (Lux Soap Flakes-- Lux life means long life for undies)
Advertising to the American Woman, 1900-1999
Location: JPL Folio Stacks HF5813 .U6 H55 2002
Each chapter presents a variety of ads that targeted women based on a specific criteria. Topics covered include, but are not limited to, housekeeping, fashion, beauty, and brides. The book includes copies of ads and extensive text regarding advertising to women.
And now a Few Laughs From our Sponsor : the Best of Fifty Years of Radio Commercials
Location: JPL Stacks HF6146 .B74 O16 2002
This book presents humorous ad campaigns from radio over the past fifty years. Introductory information on the campaign plus the text of what was said is included for each ad. A CD-ROM is included that includes the actual sound recordings of the ads.
Century of American Icons : 100 Products and Slogans from the 20th Century Consumer Culture
Location: JPL Stacks HF6161.B4 C46 2002
This book divides its information into decades. Although it includes more text then pictures, it does include some reproductions of ads. Text includes both information about specific companies and information about the time in which they were advertising.
The 100 Greatest Corporate and Industrial Ads )
Location: JPL Folio Stacks HF 5823 .P595 1983
The author of this work polled members of the Business/Professional Advertising Association for their top ads. In the end he compiled a listing of 100 print ads with brief information about the ad and the product.
How it was in Advertising: 1776-1976 (UTSA subscription)
Location: JPL Folio Stacks HF 5813 .U6 A7
Compiled by advertising Age, this provides explanatory text and samples of ads throughout US history. Topics include housewives, men who shaped advertising, and colonial advertising.
Marketplace of Ideas (UTSA subscription)
Location: JPL Multimedia Center, DVD HF5825 .M37 2002
A two volume series critiquing television ads, print ads, radio spots, and posters. Commentators were judges for the 1999 and 2000 Clio Awards (annual awards honoring creative advertising.)
Superbrands: Marketers of the Year
Location: (1995, 1997, 1998) JPL Folio Stacks HF 5801. S77
(1999-current) shelved with Brandweek JPL Folio Stacks 5801 .A43
The first part of this supplement to Brandweek provides biographies for the top marketers of the year. The last section provides company names, their lead advertising agency, brands, media expenditures, and total sales within certain industry categories. The supplement also includes a ranking of the top 2000 brands by media spending.
Emergence of Advertising in America: 1850-1920
Free website: http://scriptorium.lib.duke.edu/eaa/
This project from Duke University provides over 9,000 representative images from 1850-1920. The purpose is to "to make a range of important, interesting, and rare advertising items widely available for study and research, enhancing the usefulness of the illustrative material with essays, a timeline, and bibliographies." The site can be searched in eleven different categories or in its entirety.
Ad*Access
Free website: http://scriptorium.lib.duke.edu/adaccess/
Also from Duke University, this site presents over 7,000 images from US and Canadian sources that appeared between the years 1911-1955. Browse or search one of the following five categories: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Includes a timeline.
Ad Council Campaigns
Free website: http://adcouncil.org/default.aspx?id=15
This portion of the Ad Council's web site provides access to both historical and sponsored campaigns. Many campaigns include online access to the actual print, voice, and/or television ads. A timeline of campaigns is also provided.
AdAge.Com
Free website: http://www.adage.com/
Advertising Age
Location: JPL Current Periodicals Shelved by Title and JPL Microfilm Cabinet HF5801 .A276 (1930-2001)
Advertising Age's online site provides media news, biographies, and data on marketers, media, agencies, and salaries. Also includes reviews of advertisements.
Back to top
Demographics
see also: Government Documents Subject Guide-Statistical Sources
Rand McNally commercial Atlas & Marketing Guide
Location: JPL Map Center, Atlas Stand HF 1023.R18
This provides detailed maps and population, economic and geographic data for over 124,000 places in the United States. Income, purchasing power, sales data, retail/wholesale trade, and the largest US corporations are all topics that are included.
County and City Extra
Location: JPL Reference Stacks HA 202.A366
This publication gives statistical information for places in the United States that have a population of over 25,000. Employment, construction and housing, export of good produced, transportation, and service industries are some of the subjects covered.
Sourcebook of Zip Code Demographics
Location: JPL Downtown Reference Stacks HA 203 .S67 2000
Contains demographics for every zip code within the United States. In addition to typical demographics, this includes spending potential for a variety of products.
Demographics USA
Location: JPL Reference Stacks HF 5412.2 .S94
Provides demographic information by county including Effective Buying Income (EBI). Also provides an introductory chapter on how the demographic information included in the source can be used for marketing and advertising purposes.
Household Spending: Who Spends How Much on What
Location: JPL Reference Stacks HC 110 .C6034
Includes different statistics on spending by product money was spent on. Some breakdowns available by age, income, region, race, and/or occupation. Many tables are subdivided into geographic region (northeast, Midwest, south, west) or by age.
TableBase (UTSA subscription)
Specializes exclusively in tabular data on companies, industries, products and demographics. Includes market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users/outlets, trends and more. Data is culled from the more than 1000 trade and business publications, privately published statistical annuals, trade associations, government agencies, nonprofit research groups, and investment research group industry reports. Content is from 1996 to the present. Updated frequently. Full Text
Statistical Universe (UTSA subscription)
Provides access to statistical information produced by the US Government. Includes indexing and abstracting from 1973 to the present. Significant full text content from 1995 to the present including Statistical Abstract of the United States. Full Text
US Census Bureau-Population and Household Economics Topics
Free website: http://www.census.gov/population/www/
Provides estimates, projections, and population profiles. Includes a multitude of demographic data.
Back to top
Market Share
see also: Corporate Information Subject Guide- Business Rankings & Market Share
Market Share Reporter
Location: JPL Reference Stacks HF5410 .M4
An annual compilation of reported market share in the United States on companies, products, and services. Includes charts and graphs.
World Market Share Reporter (UTSA subscription)
Location: JPL Reference Stacks HD2757.15 .W67
Similar to the Market Share Reporter, but with worldwide coverage.
Business and Company Resource Center (UTSA subscription)
Brings together a wide variety of company and industry business information, including company profiles and histories, current and historical stock prices, market share data, industry overviews, brand information, rankings, investment reports including Reuters Research on Demand and Zacks Investment Research Inc., chronologies, and periodical and news articles. Information can be accessed by a variety of search keys including company name/ticker, industry code/description, geographic area, subject, personal name, and journal title. Updated regularly. Full Text
TableBase (UTSA subscription)
Specializes exclusively in tabular data on companies, industries, products and demographics. Includes market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users/outlets, trends and more. Data is culled from the more than 1000 trade and business publications, privately published statistical annuals, trade associations, government agencies, nonprofit research groups, and investment research group industry reports. Content is from 1996 to the present. Updated frequently. Full Text
|
Subject Specialist
DeeAnn Green
Email: deeann.green@utsa.edu
Phone: (210) 458-6666
Fax: (210) 458-6660
|
 |
