Your Digital Identity


In this activity we’re going to compare and contrast how your DIGITAL SELF is being tracked by GOOGLE ADS—Do they sync up?

Either on a laptop, desktop, or smart device,

  1. Open Google and log on to your Google Account and click “MANAGE ACCOUNT.”
  2. Find and then click “Data & Personalization” from the menu.
  3. Click “Ad Personalization.”
    • Here, you can see and analyze, scrolling through the many, many categorizations resulting from your digital identity’s search and web behaviors— some correct and some not correct for your REAL SELF IMAGE!
  4. Now use this information to complete the activity on the right

Digital Citizenship Toolkit was created by Kim Kline, Marina “Red” Madden, Charles Gentry, and UTSA Libraries Learning Technology  for the University of Texas at San Antonio Libraries  and Texas State Library and Archives Commission (TSLAC) and is licensed under Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.